How to Generate Leads from Google Maps

Business Name

The business name identifies each company and provides the foundation for organizing your prospect list.

Category

Business categories help you determine whether a listing matches the industry or market you want to target.

For example, a search for "restaurants" may contain multiple restaurant categories, so category data can help you refine the results further.

Phone Number

A publicly available business phone number provides a direct contact option and can help determine whether a business has an accessible contact channel. See how to extract phone numbers from Google Maps for structured business records.

Website

A business website can help you understand the company's services, positioning and online presence before deciding whether it fits your target criteria.

Available Email

An available business email can provide another contact or research channel.

Google Maps itself does not provide a dedicated email field. When email extraction is selected, GMPlus checks supported publicly available sources for available email information and associates it with the relevant business record when possible.

Learn more about the Google Maps Email Scraper.

Address

Business addresses help you filter records by city, region, neighborhood, territory or other geographic criteria. Learn how to extract Google Maps addresses for location-based research and filtering.

Rating and Review Count

Ratings and review counts provide additional context about a business's activity and presence on Google Maps.

These signals can be useful when comparing businesses, but they should not be treated as automatic indicators of lead quality.

Opening Hours

Opening hours can provide additional operating information and may help confirm whether a listing contains current business details.

Google Maps URL

Keeping the original Google Maps URL makes it easy to return to the source listing when you need to verify or research a business further.

1. Define the Businesses You Want to Find

Start by deciding exactly which businesses are relevant to your goal.

The two most important criteria are usually:

• Business category
• Location

Instead of searching for a broad term such as "businesses," use a specific combination of industry and geography.

For example:

• Real estate agencies in Dallas
• Dental clinics in Seattle
• Coffee shops in Boston
• Digital marketing agencies in Manchester
• Logistics companies in Houston

More focused searches usually produce records that are easier to review and qualify later.

Before starting, it can also help to define additional criteria such as:

• Target city or territory
• Relevant business categories
• Required contact information
• Website availability
• Minimum or maximum review activity

You do not need to apply every criterion at the search stage. The goal is simply to know what a useful result looks like before collecting the data.

2. Search Businesses by Category and Location

Open the GMPlus Google Maps Extractor and enter the business keyword or category you want to search together with your target location.

For example:

Keyword: Dentist

Location: Austin, Texas

or:

Keyword: Marketing Agency

Location: London

GMPlus works directly online, so you do not need to install a Chrome extension, write code or configure a Google Maps API key.

Try to use searches that closely match your target market instead of collecting a broad set of unrelated businesses and filtering everything afterward.

3. Select the Data You Need

Before starting the extraction, select the fields that will help you evaluate or research the businesses.

For a typical Google Maps lead list, you might choose:

• Business name
• Category
• Phone number
• Available email
• Website
• Address
• Rating
• Review count
• Google Maps URL

Not every project requires every field.

For example, a territory-based sales list may prioritize address and contact information, while a local SEO research project may place more importance on website availability, ratings and review counts.

Selecting only the fields you actually need keeps the exported results easier to review and work with.

4. Extract the Business Results

Once your search and fields are ready, run the extraction.

GMPlus organizes supported business information into structured records, reducing the need to open individual Google Maps listings and manually copy information one business at a time.

Each GMPlus account receives 500 free credits per day.

A standard business record uses 1 credit, while a record with email extraction selected uses 5 credits.

The result is a structured dataset that can be reviewed, filtered or exported for further work.

5. Export Your Google Maps Lead List

Once the extraction is complete, export the results in the format that best fits your workflow.

GMPlus supports:

• CSV
• XLSX
• JSON

CSV and XLSX are useful when you want to review, sort or filter businesses in spreadsheet software.

JSON can be useful when the records need to be used in structured data workflows or other systems.

Exporting the records is not the final step in lead generation. The next step is deciding which businesses are relevant enough to keep in your prospect list.

Match the Right Category and Location

Start by confirming that each business matches the industry and geographic area you intended to target.

Some listings may appear in related searches even though they are not a strong match for your actual market.

Review fields such as:

• Business category
• City
• Address
• Service area

Removing clearly irrelevant businesses early makes the rest of the qualification process easier.

Check Contact Availability

Next, determine which contact or research channels are available for each business.

Depending on your workflow, useful fields may include:

• Phone number
• Website
• Available email

The absence of one field does not automatically make a business a poor lead.

For example, a business without an available email may still have a phone number or website that makes further research possible.

Contact availability should therefore be treated as a filtering signal rather than a universal qualification rule.

Compare Business Activity Signals

Ratings, review counts and operating information can provide additional context when comparing businesses.

For example, review count can help distinguish between businesses with high and low levels of Google Maps activity.

These signals can support your research, but they should not be used as automatic measures of business quality or sales potential.

Review Website Presence

A business website can provide useful information that is not available directly in a Maps listing.

You can use it to understand:

• Services offered
• Business positioning
• Contact options
• Online presence

Depending on your use case, website availability may itself become part of your qualification criteria.

For example, a web design agency may be interested in businesses with limited or outdated websites, while another workflow may prioritize businesses that already have an active website.

Remove Irrelevant or Duplicate Records

Before using the final list, remove duplicate businesses, irrelevant listings and records that clearly do not meet your targeting criteria.

The goal is to move from:

Raw business records

to:

A smaller and more relevant prospect list

This qualification step is what turns Google Maps data extraction into a practical lead generation workflow.

Local SEO Prospecting

Goal: Find businesses within a local market for further SEO research.

Example search:

Plumbers in Phoenix

Useful fields:

• Business name
• Category
• Website
• Rating
• Review count
• Phone number
• Address

Qualification approach:

Filter the results by location and business category, then compare website availability and Google Maps activity signals.

Result:

A focused list of local businesses that can be reviewed individually for potential SEO opportunities.

Website Prospecting

Goal: Identify businesses that may be relevant for website-related research.

Example search:

Restaurants in Denver

Useful fields:

• Business name
• Website
• Category
• Phone number
• Address
• Google Maps URL

Qualification approach:

Keep businesses that match the target location and category, then review website availability and the current online presence of each business.

Result:

A smaller list of businesses suitable for further website research instead of a broad list of every restaurant in the area.

Territory-Based B2B Prospecting

Goal: Build a structured business list within a defined sales or research territory.

Example search:

Logistics companies in Houston

Useful fields:

• Business name
• Category
• Address
• Phone number
• Available email
• Website

Qualification approach:

Confirm that each company falls within the target territory and business category, then organize records according to available contact information.

Result:

A structured territory-based prospect list that can be filtered and researched further.

Not Every Business Has Every Data Field

The information available varies from one business to another.

Some listings may include a phone number, website, detailed address and opening hours, while others may contain only basic business information.

You should therefore expect some fields to be unavailable for certain records.

Google Maps Does Not Provide a Dedicated Email Field

Business emails are not a standard Google Maps listing field.

When email extraction is selected, GMPlus checks supported publicly available sources for available email information and associates it with the relevant business record when possible.

An email will therefore not be available for every business.

Business Information Can Change

Phone numbers, websites, opening hours, addresses and other business information may change over time.

If a record is important to your workflow, verify critical information before relying on it.

Use Business Data Responsibly

Use publicly available business information in accordance with applicable laws, platform requirements and the policies that apply to your own research or outreach activities.

Data extraction can help organize business information, but how that information is subsequently used remains an important part of a responsible workflow.